Politicians have been theorising for decades about how to increase political awareness and involvement as turnout to elections have steadily decreased in the last 40 years. Traditional media have not engaged the younger voters, 18-30, however over the last 5 years this has changed. On-line and social media use by politicians has enabled them to get their message […]
What is Social Media?
Social media was borne out of the technical infrastructure and adaption of the new business revolution provided by Web 2.0. Kaplan and Haenlein (2010) define it as: “Social Media is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User […]