Politicians have been theorising for decades about how to increase political awareness and involvement as turnout to elections have steadily decreased in the last 40 years. Traditional media have not engaged the younger voters, 18-30, however over the last 5 years this has changed.
On-line and social media use by politicians has enabled them to get their message across to a wider audience. In the last US election the number of younger voters increased and this was attributed as one of the reasons for Obama’s win.
South Korea has the largest internet penetration and an independent candidate recently won the second highest political post as Mayor of Seoul using an online campaign in which the funding came mainly from online donations.
The US and South Korea have high internet penetration and some of the largest online and social media penetration and could prove to be indicators for how other countries will be impacted as their internet penetration and social media use increases.to the younger voters turning out to vote in the largest numbers in recent history. South Koreans have increasingly turned to online media to get their news as the traditional media does not reflect their views or interests.
Business is increasingly turning to social media to gain brand engagement and even in the recent downturn social media is the only media that businesses have increased their marketing budgets. Small business owner’s now have a great opportunity
it has never been easier to create an online presence by using software as a service applications such as WordPress or Ning. The key to developing an online presence is developing an online infrastructure that complements your overall business plan. Integrating the website with social media accounts enable business owners to drive activity to their websites via their linked social media accounts. Good external integration allows users to post on their social media accounts details of interesting offers and articles published on the company website and this expanding the audience to the users social media followers. The cost of creating this type of infrastructure is still low and there are various options that enable small business owners to develop an online presence to their own budgetary requirements and technical capabilities.
Social media may still be confusing to some but it can implemented in stages to enable the less experienced user to build their online presence at their own pace to widen their audience by engaging potential customers via social media using social networks such as Facebook and Google+ along with microblogging sites such as twitter and video and photo sharing sites such as YouTube and Flickr. If social media can be used to get younger voters involved in politics just think what it could do to your business! Business owners have never had such a great opportunity to promote their products and services.
This article was contributed by Dave Andrew who is a social media consultant with experience of creating social media strategies for environmental community groups.